{"id":707,"date":"2026-07-27T16:53:53","date_gmt":"2026-07-27T16:53:53","guid":{"rendered":"https:\/\/milletoftegaard.dk\/?p=707"},"modified":"2026-07-28T10:54:28","modified_gmt":"2026-07-28T10:54:28","slug":"redesign-odense-marcipan","status":"publish","type":"post","link":"https:\/\/milletoftegaard.dk\/index.php\/2026\/07\/27\/redesign-odense-marcipan\/","title":{"rendered":"Redesign Odense marcipan"},"content":{"rendered":"\n<div class=\"wp-block-cover alignfull is-light has-custom-content-position is-position-bottom-left has-extra-large-font-size\" style=\"border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;min-height:340px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" class=\"wp-block-cover__image-background wp-image-714 size-full\" alt=\"\" src=\"https:\/\/milletoftegaard.dk\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_aup2jzaup2jzaup2.png\" style=\"object-position:60% 44%\" data-object-fit=\"cover\" data-object-position=\"60% 44%\" srcset=\"https:\/\/milletoftegaard.dk\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_aup2jzaup2jzaup2.png 1024w, https:\/\/milletoftegaard.dk\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_aup2jzaup2jzaup2-300x300.png 300w, https:\/\/milletoftegaard.dk\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_aup2jzaup2jzaup2-150x150.png 150w, https:\/\/milletoftegaard.dk\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_aup2jzaup2jzaup2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\" style=\"background-color:#d4cec5\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center has-accent-5-color has-text-color has-link-color wp-elements-f117acfcbe9a43452c45fdaf4de81a34 wp-block-paragraph\" style=\"font-size:59px\">Odense marcipan<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns alignfull is-layout-flex wp-container-core-columns-is-layout-ab0699bd wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--60);flex-basis:66.66%\">\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" autoplay muted src=\"https:\/\/milletoftegaard.dk\/wp-content\/uploads\/2026\/07\/Marcipan-1.mp4\" playsinline><\/video><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h3 class=\"wp-block-heading\">Projektets vision og historiske afs\u00e6t<\/h3>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\" style=\"margin-right:var(--wp--preset--spacing--70);margin-left:0\">Dette designprojekt er en visuel og konceptuel hyldest til <strong>Odense Marcipans<\/strong> rige kulturarv og enest\u00e5ende position som <strong>Kongelig Hofleverand\u00f8r<\/strong>. Form\u00e5let har v\u00e6ret at skabe et tidsl\u00f8st design, der \u00e6rer m\u00e6rkets lange historie, samtidig med at det l\u00f8fter det ind i et moderne, eksklusivt univers, hvor tradition og raffineret kvalitet g\u00e5r op i en h\u00f8jere enhed.Designstrategi: Tidsl\u00f8s elegance og kongelig arv. Med udgangspunkt i v\u00e6rdierne omkring kvalitet, nostalgielementer og ren nydelse, positioneres marcipanen som et produkt, der b\u00e6rer p\u00e5 generationers erfaring. Det visuelle univers underst\u00f8tter historien gennem teksturer, pr\u00e6gninger direkte i marcipanen og et stramt, \u00e6stetisk formsprog, der lader den historiske kvalitet tale for sig selv.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-ab0699bd wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"http:\/\/milletoftegaard.dk\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-27.-jul.-2026-14.22.14-1024x1024.png\" alt=\"\" class=\"wp-image-716\" srcset=\"https:\/\/milletoftegaard.dk\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-27.-jul.-2026-14.22.14-1024x1024.png 1024w, https:\/\/milletoftegaard.dk\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-27.-jul.-2026-14.22.14-300x300.png 300w, https:\/\/milletoftegaard.dk\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-27.-jul.-2026-14.22.14-150x150.png 150w, https:\/\/milletoftegaard.dk\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-27.-jul.-2026-14.22.14-768x768.png 768w, https:\/\/milletoftegaard.dk\/wp-content\/uploads\/2026\/07\/ChatGPT-Image-27.-jul.-2026-14.22.14.png 1254w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"http:\/\/milletoftegaard.dk\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_aup2jzaup2jzaup2.png\" alt=\"\" class=\"wp-image-714\" srcset=\"https:\/\/milletoftegaard.dk\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_aup2jzaup2jzaup2.png 1024w, https:\/\/milletoftegaard.dk\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_aup2jzaup2jzaup2-300x300.png 300w, https:\/\/milletoftegaard.dk\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_aup2jzaup2jzaup2-150x150.png 150w, https:\/\/milletoftegaard.dk\/wp-content\/uploads\/2026\/07\/Gemini_Generated_Image_aup2jzaup2jzaup2-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"2560\" src=\"http:\/\/milletoftegaard.dk\/wp-content\/uploads\/2026\/07\/Odense-4-1-edited-scaled.png\" alt=\"\" class=\"wp-image-734\" srcset=\"https:\/\/milletoftegaard.dk\/wp-content\/uploads\/2026\/07\/Odense-4-1-edited-scaled.png 2560w, https:\/\/milletoftegaard.dk\/wp-content\/uploads\/2026\/07\/Odense-4-1-edited-300x300.png 300w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-ab0699bd wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-ab0699bd wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" style=\"margin-top:var(--wp--preset--spacing--60)\">Designstrategi: <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tidsl\u00f8s elegance og kongelig arv<\/p>\n\n\n\n<ul style=\"margin-top:var(--wp--preset--spacing--70);margin-right:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--70);margin-left:var(--wp--preset--spacing--60)\" class=\"wp-block-list\">\n<li class=\"has-small-font-size\" style=\"margin-bottom:var(--wp--preset--spacing--60)\"><strong>Forankring i historien:<\/strong> Pr\u00e6dikatet som Kongelig Hofleverand\u00f8r og den ikoniske krone er blevet integreret som centrale, stolte elementer i det visuelle udtryk. Det skaber \u00f8jeblikkelig trov\u00e6rdighed, autoritet og en f\u00f8lelse af \u00e6gte h\u00e5ndv\u00e6rksstoltheder<\/li>\n\n\n\n<li class=\"has-small-font-size\" style=\"margin-bottom:var(--wp--preset--spacing--60)\"><strong>Tidsl\u00f8s typografi:<\/strong> Den nye typografi forener klassiske, elegante seriffer med det velkendte, svungne &#8220;Odense&#8221;-navnetr\u00e6k. Det giver et sofistikeret og modent udtryk, der ikke f\u00f8lger flygtige trends, men som st\u00e5r st\u00e6rkt og uafh\u00e6ngigt af tiden.<\/li>\n\n\n\n<li class=\"has-small-font-size\"><strong>Eksklusiv emballage og taktile oplevelser:<\/strong> Emballagen er designet som fine, \u00e6ske-lignende l\u00f8sninger i d\u00e6mpede, naturlige nuancer med diskrete gyldne pr\u00e6gninger. Dette forvandler produktet fra en almindelig madvare til et \u00e6gte konfektureh\u00e5ndv\u00e6rk, der emmer af luksus og tradition.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/milletoftegaard.dk\/wp-content\/uploads\/2026\/07\/Odense-7-724x1024.png\" alt=\"\" class=\"wp-image-739\" srcset=\"https:\/\/milletoftegaard.dk\/wp-content\/uploads\/2026\/07\/Odense-7-724x1024.png 724w, https:\/\/milletoftegaard.dk\/wp-content\/uploads\/2026\/07\/Odense-7-212x300.png 212w, https:\/\/milletoftegaard.dk\/wp-content\/uploads\/2026\/07\/Odense-7-768x1086.png 768w, https:\/\/milletoftegaard.dk\/wp-content\/uploads\/2026\/07\/Odense-7-1086x1536.png 1086w, https:\/\/milletoftegaard.dk\/wp-content\/uploads\/2026\/07\/Odense-7-1448x2048.png 1448w, https:\/\/milletoftegaard.dk\/wp-content\/uploads\/2026\/07\/Odense-7.png 1587w\" sizes=\"auto, (max-width: 724px) 100vw, 724px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--80);padding-left:var(--wp--preset--spacing--80)\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:0;margin-right:var(--wp--preset--spacing--80);margin-bottom:0;margin-left:var(--wp--preset--spacing--80)\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1280\" src=\"https:\/\/milletoftegaard.dk\/wp-content\/uploads\/2026\/07\/Odense-8-scaled.png\" alt=\"\" class=\"wp-image-750\" srcset=\"https:\/\/milletoftegaard.dk\/wp-content\/uploads\/2026\/07\/Odense-8-scaled.png 2560w, https:\/\/milletoftegaard.dk\/wp-content\/uploads\/2026\/07\/Odense-8-300x150.png 300w, https:\/\/milletoftegaard.dk\/wp-content\/uploads\/2026\/07\/Odense-8-1024x512.png 1024w, https:\/\/milletoftegaard.dk\/wp-content\/uploads\/2026\/07\/Odense-8-768x384.png 768w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Projektets vision og historiske afs\u00e6t Dette designprojekt er en visuel og konceptuel hyldest til Odense Marcipans rige kulturarv og enest\u00e5ende position som Kongelig Hofleverand\u00f8r. Form\u00e5let har v\u00e6ret at skabe et tidsl\u00f8st design, der \u00e6rer m\u00e6rkets lange historie, samtidig med at det l\u00f8fter det ind i et moderne, eksklusivt univers, hvor tradition og raffineret kvalitet g\u00e5r [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/milletoftegaard.dk\/index.php\/wp-json\/wp\/v2\/posts\/707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/milletoftegaard.dk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/milletoftegaard.dk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/milletoftegaard.dk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/milletoftegaard.dk\/index.php\/wp-json\/wp\/v2\/comments?post=707"}],"version-history":[{"count":51,"href":"https:\/\/milletoftegaard.dk\/index.php\/wp-json\/wp\/v2\/posts\/707\/revisions"}],"predecessor-version":[{"id":775,"href":"https:\/\/milletoftegaard.dk\/index.php\/wp-json\/wp\/v2\/posts\/707\/revisions\/775"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/milletoftegaard.dk\/index.php\/wp-json\/wp\/v2\/media\/712"}],"wp:attachment":[{"href":"https:\/\/milletoftegaard.dk\/index.php\/wp-json\/wp\/v2\/media?parent=707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/milletoftegaard.dk\/index.php\/wp-json\/wp\/v2\/categories?post=707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/milletoftegaard.dk\/index.php\/wp-json\/wp\/v2\/tags?post=707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}